Sunday , 14 April 2024
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Category Archives: Persuasion

The Interrogator, Negotiator, and Special Forces Operator’s Guide To Building A Better Business or Professional Practice

Business Force Multipliers: How Interrogators, Special Forces Operators, and Hostage Negotiators Might Build a More Profitable AND Client or Customer Focused Practice or Business Yes, each of these professions (operator, interrogator and negotiator) have much to offer a business or professional practice owner that wants to build a successful business, a collection of happy buyers, patients or clients and/or in the ... Read More »

Why Trust Is Essential Part 4 of 4: Building Trust – Bonus Materials

If you haven’t already done it, read my original series of articles on trust. Here are links to each: Part I,  Part II and  Part III. Then come right back here for the bonus materials and article below. Already caught up? Here are two big bonuses.  First, I have a list of other materials and resources worth reviewing/buying, and using ... Read More »

Why Trust IS Essential Part 3 of 4: Building Trust as a Leader and Using that Power for Good Not Evil

This is a continuation of our article, “Why Trust is Essential”.  You can review Part I and Part II by clicking each. In Part III we’ll examine how enhanced communication, persuasion, influence & manipulation contribute or detract from trust. 4) Enhanced Communication™, Persuasion, Influence and “Manipulation” Even if someone has demonstrated all of the other elements of trust, if enhanced ... Read More »

Why Trust Is Essential Part 2 of 4: Tests Clients Use & How to Establish Trust in Business Relationships

    This article is a continuation of Part I in our series on trust: “Why Trust is Essential: How to Build, Create, Maintain, Enjoy and Prosper From Well Earned Trust”. If you haven’t yet read it, here’s a link to read Part I now. When considering business and professional relationships, (with clients, your team and your stakeholders such as ... Read More »

Why Trust Is Essential

How To Build, Create, Maintain, Enjoy  & Prosper From Well Earned and Lasting Trust Part 1 of 4  “TRUST:  Noun – The firm belief in the reliability, truth, ability, effectiveness or strength of someone or something.” Let me ask you two quick questions:  How would your business (or professional practice) be different, or better, if you could establish a deep ... Read More »

For Real Marketing and Business Success “Ignore” What Clients & Customers Are Saying…

“Your Marketing’s Not Optimal (and You’re Probably Leaving Wealth and Money On The Table and In Your Competitors’ Wallets) Until You Really Listen To Your Customers/Clients … And Then Ignore Them! What? That probably violates everything you’ve ever been taught but without thinking about this you’re not getting the most from your marketing.  But… You’ve always been told that the ... Read More »

What You Need To Know About Customer Expectations And Profitability

Customer Expectations Can Be The Source of Problems and a Drain On Resources OR They Can Be A Powerful Source of Profitability….When You Know What To Do Customer expectations can make you a big winner or a major loser in your market. So….you have to 1) know what they are and 2)manage them carefully from the very beginning of your marketing ... Read More »

The Art of Negotiation – In Action

Dave Frees reviews two styles of negotiation from the Fifth Element and suggests some additional negotiating, persuasion, and influence strategies and resources Read More »