Wednesday , 29 May 2024

Category Archives: Persuasion

Multiple Channels of Marketing for Success – Changing The Channel

When it comes to marketing success, “…if you’re only using one channel, you’re likely leaving millions of dollars on the table and in danger of losing the customer’s that you already have.” That is the basic premise and warning of Michael Masterson’s new book, Changing The Channel: 12 Easy Ways To Make Millions For Your Business.  And while I have ... Read More »

What Makes A Buyer Buy? – Science and Marketing

For years, master advertisers, manipulators, and persuaders have told us why they “thought” that they were successful. Starting with Cialdini’s book Influence we got to peak behind the curtain and see what science could tell us about how persuasion really worked. Better yet, Robert Cialdini was such a smart cookie that he was able to present this scientific information in ... Read More »