Success Technologies

Being remarkable with your marketing and your products and services is safe and being safe is now dangerous in marketing. Being on the fringe may be exactly where you want to be – once you know who is the niche market that you start with. The slogan for this blog is “Ideas and Information To Improve Your Business and Your ... Read More »

The experience of thinking that we know how to do something, or that we know more than we really do about a topic is almost universal.  How often have you started to read something, or to listen to a teacher, or speaker, and said to yourself “I already know that”? However, the sense that we already know can have the ... Read More »

“I am a man of fixed and unbending principles, the first of which is to be flexible at all times.” – Everett Dirksen In my program Persuasion2Profit and in my bookThe Language of Parenting I have referred to the skills and strategies of great persuaders and communicators. And, in both works, I emphasize the need for flexibility.  Flexibility is a ... Read More »

Want to get more done, and make your actions both more effective and when appropriate more profitable? Then these two meta strategies should be considered. Increasing your speed of implementation almost always results in greater success, and in order to improve the speed of implementation you must adopt the strategy of progress not perfection. Increasing data supports the idea that ... Read More »

The key to getting, keeping, and continually satisfying customers and to giving them real value, is understanding what they really want, what they really need, what they really fear, and how they express these things in their own terms and with their own language. DO not assume that you know and do not assume that you know the language that ... Read More »

In this brief video, Dave Frees walks you through a question that will change the way that you think and then shows you not just what to do, but how to use presuppositions and questions to become more persuasive and influential. The next few minutes will change the way that you get friends, loved ones, clients and/or customers and everyone ... Read More »

Here’s another very powerful question (well two actually) filled with the linguistic tools of influence to help you get something that you have been wanting but haven’t yet achieved. Once you hear, see, and feel the magic at work I’m sure that you’ll start to use it with others. But for now, give yourself a treat and get or achieve ... Read More »

In this video, persuasion skills guru Dave Frees examines how you can “stack” or combine persuasion skills and get a compounding effect. Dave emphasizes that these techniques can and should be used ethically and only after you have clarified that what you are doing is appropriate for the other party. Thumbnail Credit: Horia Varlan Read More »

“Where is my French press?” This was the question I shouted up the stairs or asked anyone who got near me. I had just read an article on making iced coffee and iced coffee cubes using a cold press method that yields tasty, strong (or diluted to your taste) and icy cold coffee refreshment during the summer months. (I’ll describe ... Read More »

I’ve been hearing from readers who are surprised that many of the linguistic techniques and the persuasive language patterns I teach work so well not just in their marketing, but also with spouses, friends, kids, and other loved ones. A common quote: “Dave, I never thought that this would work, but I used it the moment I got home and ... Read More »