Success Technologies
Have you experienced a reduction in revenues since the economy started freezing up in July? Have you fallen victim to the ostrich approach of not paying attention and/or denying that the state of the economy effects you? Or, have you adopted the opposite problem mindset of becoming so obsessed with bad economic news that failure becomes a self fulfilling prophecy? ... Read More »
Author Archives: David Frees
The PR Secret – It's Ok To Tell
If you’ve been reading, you know I’m a fan of giving away the great stuff. Eben Pagan (whom I just saw speak in St. Louis) encourages information marketers and savvy business people to find their best secrets and to give them away. Give your customers your best information – the stuff that always works. They love you for it. They ... Read More »
A "Must Know" Insider PR Secret
In hard economic times, many businesses, authors, and professionals turn to PR as an alternative to advertising or as a supplement to a reduced advertising campaign. But smart business people make public relations and cultivating media contacts and exposure a regular part of any business marketing plan in good as well as bad times. And, if you are trying to ... Read More »
Business Building Ideas In Real Time
Today I’m reporting to you directly from the Info Summit in St. Louis. Just a few big picture and strategic issues that you should be thinking about if you run or own a business either on line or off line: 1. Develop the habit of learning and researching so that you know what is newsworthy and of current interest to ... Read More »
Clarity of Thought – Even in the Face of Pressure and Stress
Have you ever felt the pressure rising in your body or where your face got hot? Ever notice that you were getting more and more stressed out? This often happens to us and we don’t notice until it’s too late. Is that good for business? Does it impair the quality of your life? Think about it for a second, can ... Read More »
From Theory To Practice – Evaluating Books and Implementing The Ideas
I love to read. I always have. And, if you’re like me, we have plenty of smart cookies in our ranks of the readers. Thomas Jefferson and Benjamin Franklin were addicted to both reading and their libraries. However, there is a point where reading – blogs (other than this one), books, articles, and watching videos – however well intentioned begins ... Read More »
Multiple Channels of Marketing for Success – Changing The Channel
When it comes to marketing success, “…if you’re only using one channel, you’re likely leaving millions of dollars on the table and in danger of losing the customer’s that you already have.” That is the basic premise and warning of Michael Masterson’s new book, Changing The Channel: 12 Easy Ways To Make Millions For Your Business. And while I have ... Read More »
What Makes A Buyer Buy? – Science and Marketing
For years, master advertisers, manipulators, and persuaders have told us why they “thought” that they were successful. Starting with Cialdini’s book Influence we got to peak behind the curtain and see what science could tell us about how persuasion really worked. Better yet, Robert Cialdini was such a smart cookie that he was able to present this scientific information in ... Read More »
An Awesome Business Research Tool
No matter what business you’re in, you should be speaking, writing, and otherwise working to make yourself the “go to” person in your organization or for your customers and clients. When you become a true problem solver you become indispensable to others. And, if you are building your status as a problem solver, you probably need to do research, write ... Read More »