Tuesday , 31 January 2023

Marketing on the Fringe: Why Sliced Bread Never Sold Until the Marketing Worked

Being remarkable with your marketing and your products and services is safe and being safe is now dangerous in marketing. Being on the fringe may be exactly where you want to be – once you know who is the niche market that you start with.

The slogan for this blog is “Ideas and Information To Improve Your Business and Your Life.” (TM)

Well as regular readers know, I am a big fan of the TED conference. I am always on the look-out for tools, ideas, strategies or resources that will help you to radically improve your business and your personal life. Well, I found one!

In this brief video Seth Godin (a smart cookie if there ever was one) presents some great ideas on how you get your idea to spread. He also explores why some things sell, bringing in millions of dollars of revenue, while and others (even great ideas) fall flat.

Find out who you market to and why they will listen.

Find out why slice bread, when it was first offered, didn’t sell until Wonder Bread figured out how to market it. Better yet, Seth tells you how to get your idea to spread. Enjoy and remember that real learning involves changing your behavior. Write down how you can use these ideas.

Photo Credit: How can I recycle this


  1. Dave- a great video by Seth Godin. What a remarkable explanation of what it means to be remarkable!

    Being different is the key to distinguishing oneself in today’s legal market. As you know, I advocate using video to distinguish yourself from all of your competitors handling the same type of law in the same town in which you practice.

    Want to be the next best ‘sliced bread’? Watch the video that Dave has in this blog post. It’ll be the best 18 minutes of your life.


  2. Gerry: Thanks for the comment. I am a big fan of your coaching on video. And, while it may not look like it from some of my videos, I use your information all the time. Great job. Dave

  3. Very extraordinary website.
    The info here is genuinely useful.

    I will refer it to my friends.


  4. Maybe, people prefer vegetables and cookies than bread. Actually, I like bread and it’s always included to my meal.

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