Saturday , 15 December 2018
UPCOMING MASTERMIND

Category Archives: Self Improvement

Clarity of Thought – Even in the Face of Pressure and Stress

Have you ever felt the pressure rising in your body or where your face got hot?  Ever notice that you were getting more and more stressed out?  This often happens to us and we don’t notice until it’s too late. Is that good for business?  Does it impair the quality of your life? Think about it for a second, can ... Read More »

From Theory To Practice – Evaluating Books and Implementing The Ideas

I love to read.  I always have.  And, if you’re like me, we have plenty of smart cookies in our ranks of the readers.  Thomas Jefferson and Benjamin Franklin were addicted to both reading and their libraries. However, there is a point where reading – blogs (other than this one), books, articles, and watching videos – however well intentioned begins ... Read More »

Multiple Channels of Marketing for Success – Changing The Channel

When it comes to marketing success, “…if you’re only using one channel, you’re likely leaving millions of dollars on the table and in danger of losing the customer’s that you already have.” That is the basic premise and warning of Michael Masterson’s new book, Changing The Channel: 12 Easy Ways To Make Millions For Your Business.  And while I have ... Read More »

What Makes A Buyer Buy? – Science and Marketing

For years, master advertisers, manipulators, and persuaders have told us why they “thought” that they were successful. Starting with Cialdini’s book Influence we got to peak behind the curtain and see what science could tell us about how persuasion really worked. Better yet, Robert Cialdini was such a smart cookie that he was able to present this scientific information in ... Read More »