I should start by saying I like Seth Godin and think that he’s a very smart man. And, I should also note that I have praised and plugged his books in this very blog and in my news letters, at my seminars and during my mastermind weekends. Finally, I really liked his blog on copywriting to which I will give you the link to in a second (depending on how fast you read).
I want you to read Seth’s blog post on persuasion now and come right back.
Now you know that I’m very interested in how the human body and mind process information and how we can use this knowledge to become more persuasive. In this economy, when a rising tide is not floating all boats, you cannot afford to miss an advantage. You have to use the best tools at your disposal and great persuasion and communications skills are essential and provide a huge advantage.
So what if we took Seth’s critique of the coffee ad and changed it just a little bit more.
Seth – FREE TASTE TEST
Are we better than Starbucks?
Dave – FREE TASTE TEST
Better than Starbucks – Aren’t we?
Which do you think works even better? Why do you think that? And what’s the only way for you to really know what copy, slogan, logo is going to most effectively persuade your customers?
I think the second would work better. It’s because of the tag question at the end. More on tag questions and why they work soon. But, the only way to know is to test. Whether you’re writing an ad, sending an email, making a sign, or giving your book or article a title, you must test, test, test. Keep track of the results. Often you’re surprised, aren’t you?
Let me know what you think.
The “Grand Master” of Persuasion
Photo Credit: Dimitri N.