Now, I know what you’re thinking… and, I don’t blame you for thinking that I’ve gone off my rocker.
I mean, I’m a professional. I advise very conservative businesses, wealthy and often elderly clients, and smart and very savvy business owners. And I am paid very handsomely (to be read highly) to do it because I consistently deliver value, solve their problems, and absolve my clients from their worst fears.
But the truth is the truth.
I can’t tell you how much more money that you’ll make by subscribing to Cosmo, but I can tell you what I do and how it works… which is consistently and effectively. And I can tell you that by reading Cosmo every month, or at least the cover, I make a multiple of many thousands of times the cost I paid for that magazine.
So how do you make thousands to millions of dollars with a subscription to Cosmo?
First of all, you can get a masters degree in effective direct marketing and internet business skills just by googling Cosmo subscriptions. For example, you’ll learn that you can get Cosmo for 77% off… not “the newsstand price” but “77% off what other people pay.” That alone is brilliant. And by the way, it turns out that you cannot get that 77% unless you buy a three year subscription, but more on that later…
Strategy: Give people something that’s better than what “other people get.”
Strategy: Sell more at once rather than less over a longer period of time to watch your cash flow improve and your costs drop.
Notice this little legend down in the small print:
Continuous Service Guarantee: Your subscription will continue unless you ask us to stop. Each year you’ll receive a reminder notice followed by an invoice for the low renewal rate then in effect. You can cancel at any time and receive a refund on all unmailed issues.
It’s a guarantee that you can stop anytime, but they are going to bill you until you say stop. Brilliant and convenient for the customer. I like it – and it really works for them.
Do you have a product or service that you can set up to take advantage of this?
There is also a cross sell. When you go to the subscription page (one of many designed for different types of subscribers) you’re told that with one click you can also get a subscription to Marie Claire for only $5 more. Hard to resist. Easy to click. And more profit is added.
Strategy: Make sure that you have another product or service that you offer when the client or customer is first buying from you, and make that additional purchase a no brainer for them.
The Cosmo site also requires you to put in your address (for obvious reasons – they’re sending you a magazine) as well as your email and other contact information.
Strategy: Make sure that you offer a hard (physical) product and have a reason to get each customer’s e-mail and mailing information. Businesses that contact clients and customers by both methods sell more, have better relationships, and add value to their business by securing the client/customer relationship which a business buyer will value.
So, without having even purchased my subscription I am well on the way to making a great deal more from each customer client relationship and to providing higher value.
But, I have an even better way that I literally make big money from the cover of Cosmo almost every month.
In my next installment, I’ll show you how to create a persuasion and communications formula from each months cover that will blow you away with its brilliance and effectiveness. It will also help you with your marketing, blogs, sales copy, product and service delivery, e-mail marketing, and more.
Here’s a clue as to how it works:
“What Seat To Never Sit On In An Airplane”
“75 Tricks For Nights When You Want To Be Just A Little Naughtier”
“50 Ways To Charm Anyone …and Always Get What You Want”
Are any of those interesting to Cosmo readers or to you? Do you want to know more? Most people do. And there is a good reason why.
In the next installment, and in my up coming mastermind in Las Vegas, learn how to make these formulas interesting to your clients and customers and how to use these short copy teasers in ways you never thought possible to boost profits and customer/client satisfaction.
Are you or your customers too sophisticated? Look at the demographics of who buys Cosmo and Men’s Health Magazines and let me know who is too sophisticated.
Ignore the Dave Frees Cosmo strategies at your own risk. When your competition starts using them effectively, you’ll have problems.
P.S. Here is the whole order form for your educated perusal:
Fill in the form below to subscribe to Cosmopolitan for up to 77% OFF what others pay on the newsstand — that’s like getting 28 FREE issues!