The PR Secret – It’s Ok To Tell

The PR Secret – It’s Ok To Tell

By Dave Frees | View Comments | 24 views

If you’ve been reading, you know I’m a fan of giving away the great stuff. Eben Pagan (whom I just saw speak in St. Louis) encourages information marketers and savvy business people to find their best secrets and to [...]

Clarity of Thought – Even in the Face of Pressure and Stress

Clarity of Thought – Even in the Face of Pressure and Stress

By Dave Frees | View Comments | 216 views

Have you ever felt the pressure rising in your body or where your face got hot?  Ever notice that you were getting more and more stressed out?  This often happens to us and we don’t notice until it’s too [...]

From Theory To Practice – Evaluating Books and Implementing The Ideas

From Theory To Practice – Evaluating Books and Implementing The Ideas

By Dave Frees | View Comments | 21 views

I love to read.  I always have.  And, if you’re like me, we have plenty of smart cookies in our ranks of the readers.  Thomas Jefferson and Benjamin Franklin were addicted to both reading and their libraries. However, [...]

Multiple Channels of Marketing for Success – Changing The Channel

Multiple Channels of Marketing for Success – Changing The Channel

By Dave Frees | View Comments | 18 views

When it comes to marketing success, “…if you’re only using one channel, you’re likely leaving millions of dollars on the table and in danger of losing the customer’s that you already have.” That is the basic premise and [...]

What Makes A Buyer Buy? – Science and Marketing

What Makes A Buyer Buy? – Science and Marketing

By Dave Frees | View Comments | 44 views

For years, master advertisers, manipulators, and persuaders have told us why they “thought” that they were successful. Starting with Cialdini’s book Influence we got to peak behind the curtain and see what science could tell us about how persuasion [...]

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