How To Increase Small Business Revenues When The Economy Is Falling

How To Increase Small Business Revenues When The Economy Is Falling

By Dave Frees | View Comments | 12 views

Have you experienced a reduction in revenues since the economy started freezing up in July? Have you fallen victim to the ostrich approach of not paying attention and/or denying that the state of the economy effects you? Or, [...]

Multiple Channels of Marketing for Success – Changing The Channel

Multiple Channels of Marketing for Success – Changing The Channel

By Dave Frees | View Comments | 18 views

When it comes to marketing success, “…if you’re only using one channel, you’re likely leaving millions of dollars on the table and in danger of losing the customer’s that you already have.” That is the basic premise and [...]

What Makes A Buyer Buy? – Science and Marketing

What Makes A Buyer Buy? – Science and Marketing

By Dave Frees | View Comments | 44 views

For years, master advertisers, manipulators, and persuaders have told us why they “thought” that they were successful. Starting with Cialdini’s book Influence we got to peak behind the curtain and see what science could tell us about how persuasion [...]

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