What do fears and anxiety, wants and desires have to do with your ability to persuade others? Everything. In order to be persuasive and influential, you must understand that we are all, as human beings, motivated to avoid pain [...]
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You know the old adage, everyone likes to buy things, and no one wants to be told what to buy? Isn’t it true, that when someone tells you what to do, the thing you wanted has already lost [...] 
As regular readers know, Dave Frees is a fan of Seth Godin and the way that Seth thinks about business, life, and marketing. I also like to give back to my loyal readers, to share ideas and resources, and [...] 
Have you ever started a book, listened to a minute or two of a speaker, or been casually chatting with an adviser on the phone and caught yourself saying, “I already know that” or “I’ve heard that before.” [...] |
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