Negotiation and Persuasion – A New Strategy and Practice

Negotiation and Persuasion – A New Strategy and Practice

Many people write to me, call me, or otherwise find ways of communicating to me (and to themselves) that they really aren’t good negotiators, persuaders, marketers, or communicators – yet. But, to be successful in anything that you [...]

Marketing on the Fringe: Why Sliced Bread Never Sold Until the Marketing Worked

Marketing on the Fringe: Why Sliced Bread Never Sold Until the Marketing Worked

Being remarkable with your marketing and your products and services is safe and being safe is now dangerous in marketing. Being on the fringe may be exactly where you want to be – once you know who is [...]

Achieving The Beginer’s Mind – Learning How To Learn and Do More

Achieving The Beginer’s Mind – Learning How To Learn and Do More

The experience of thinking that we know how to do something, or that we know more than we really do about a topic is almost universal.  How often have you started to read something, or to listen to [...]

Be Rigid and Inflexible About Your Flexibility

Be Rigid and Inflexible About Your Flexibility

“I am a man of fixed and unbending principles, the first of which is to be flexible at all times.” – Everett Dirksen In my program Persuasion2Profit and in my bookThe Language of Parenting I have referred to the [...]