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 If you’ve seen me speak or attended any of my Master Mind weekends you’ve probably heard about the Dave Frees version of the HIPSTER PDA. I’ve tried every type of gimmick, scheduler, and gadget but nothing has worked as well for me as the HIPSTER PDA. When I read David Allen’s Getting Things Done I was able to take the PDA to a new level of effectivness. Anyway, [...] Continue reading > Using The HIPSTER PDA to Get Results < Holiday promotions and the lost wallet tool. Building a business in tough economic times [...] Continue reading > Thinking Ahead to the Holidays – Marketing With a Twist < Frank Kern just sent me a link to a 2003 interview that he did with John Reese. Now not everyone thinks of himself or herself as an internet marketer but if you have a business you’ll want to listen to this interview. I’m about 15 mins. into it and decided that I wanted to get the link out to you – with Frank’s permission of course. But, before I [...] Continue reading > Dave Frees, Frank Kern, and John Reese On Correcting Marketing Mistakes < Twitter is an easy to use and powerful networking tool. Used correctly, it allows you to get information, disseminate information, keep prospects, patients, clients and customers informed and to build and solidify relationships. I’m also a big facebook fan. But I found a video blog by Tom Foster’s Foster Web Marketing www.fosterwebmarketing.com that walks you through the set up of a twitter account, getting information and using the site, [...] Continue reading > Using Twitter for professionals and businesses <  If you enjoyed Malcom Gladwell’s books Blink and The Tipping Point be sure to take a peek at Malcom’s speech to Pop Tech. This is a review of some ideas that he’ll be examining in his newest book Outliers: The Story of Success. Malcom has a unique way of thinking about things. Be sure to ask yourself: How can I use this strategy/information in my own business? @ [...] Continue reading > Malcome Gladwell at Pop Tech <  Have you experienced a reduction in revenues since the economy started freezing up in July? Have you fallen victim to the ostrich approach of not paying attention and/or denying that the state of the economy effects you? Or, have you adopted the opposite problem mindset of becoming so obsessed with bad economic news that failure becomes a self fulfilling prophecy? Then take a deep breath (see my earlier [...] Continue reading > Increasing Small Business Revenues When Revenues are Falling <  If you’ve been reading, you know I’m a fan of giving away the great stuff. Eben Pagan (just saw Eben in St Louis) encourages information marketers and savvy business people to find their best secrets and to give them away. Give your customers your best information – the stuff that always works. They love you for it. They know you’re great and that your ideas and techniques work, and [...] Continue reading > The PR Secret – It’s ok to tell < Do you want to start using social sites and a blog to stay in touch with clients, friends, and customers? Want to get notices, invitations, and valuable information out the the crew quickly and efficiently? How about triggering that curiosity that draws people to these sites and start reaching them “where they now live”? It may be easier than you think. Once you have established your presence, start using [...] Continue reading > Simple Success Secrets for Using Socal Sites < In hard economic times, many businesses, authors, and professionals turn to PR as an alternative to advertising or as a supplement to a reduced advertising campaign. But, smart business people make public relations and cultivating media contacts and exposure a regular part of any business marketing plan in good as well as bad times. And, if you are trying to establish yourself as an authority, celebrity, or expert, then [...] Continue reading > A “Must Know” Insider PR Secret < Today I’m reporting to you directly from the Info Summit in St Louis. Just a few big picture and strategic issues that you should be thinking about if you run or own a business either on line or off line: 1) Develop the habit of learning and researching so that you know what is newswrothy and of current interest to your clients and customers. 2) Develop speed of implementation. [...] Continue reading > Business Building Ideas In Real Time < |
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