From Theory To Practice – Evaluating Books and Implementing The Ideas

I love to read.  I always have.  And, if you’re like me, we have plenty of smart cookies in our ranks of the readers.  Thomas Jefferson and Benjamin Franklin were addicted to both reading and their libraries.

However, there is a point where reading – blogs (other than this one), books, articles, and watching videos – however well intentioned begins to interfere with actually getting things done.  You are, [...]

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Changing The Channel – The Amazon link

I usually just make the recommendation when I see something good or interesting but so many people asked where the link was for the book that I include it here for ease of ordering. 

Changing the Channel: 12 Easy Ways to Make Millions for Your Business

Thanks for the email and keep me posted on what you think about the books and how we can use it.

Next [...]

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Multiple Channels of Marketing for Success – Changing The Channel

When it comes to marketing success, “…if you’re only using one channel, you’re likely leaving millions of dollars on the table and in danger of losing the customer’s that you already have.”

That is the basic premise and warning of Michael Masterson’s new book, Changing The Channel- 12 Easy Ways To Make Millions For Your Business.  And while I have questions about the title, like why make the money [...]

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What makes a buyer buy? Science and Marketing

For years master advertisers, manipulators, and persuaders have told us why they “thought” that they were successful.

Starting with Cialdini’s book Influence we got to peak behind the curtain and see what science could tell us about how persuasion really worked. Better yet, Robert Cialdini was such a smart cookie that he was able to present this scientific information in a framework through which it was usable. His science [...]

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The Scientific Effects of Gratitude – Don’t like meditation?

Tim Ferris had a recent blog entry focused on techniques that you can use to change your

outlook, health, and productivity.  You might find it very interesting AND useful.  Here it is

http://www.fourhourworkweek.com/blog/2007/11/19/dont-like-meditation-try-gratitude-training-plus-follow-up-to-testing-friends-firestorm/   Enjoy.

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Persuasion Resources

I just came across this web site which is loaded with information on topics such as communications skills,

persuasion, and many related topics.  It is loaded with techniques, strategies, and the science behind the

skills discussed.  Please check it out and let me know if it was useful. Search for me on Facebook

(David M Frees) to get more tips and resources.  The site mentioned above:  http://changingminds.org/

David M Frees

Down 7 percent. When a down market is a great gift!

What?  How can a terrible down market be a gift?  Well, I’m a communications skills expert (and there will be more tips and strategies)  but I am also a trust and estates attorney by training. In fact, I run the Wealth Preservation Section of my law firm.  So, if you’ll excuse this departure from the usual postings here and on twitter, I’d like to remind you that there are [...]

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A Business Research Tool – Awesome

No matter what business you’re in, you should be speaking, writing, and otherwise working to make yourself the “go to” person in your organization or for your customers and clients.  When you become a true problem solver you become indispensable to others.

And, if you are building your status as a problem solver, you probably need to do research, write articles, and make presentations. well I have a research [...]

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