From Theory To Practice – Evaluating Books and Implementing The Ideas

From Theory To Practice – Evaluating Books and Implementing The Ideas

By Dave Frees | View Comments | 12 views

I love to read.  I always have.  And, if you’re like me, we have plenty of smart cookies in our ranks of the readers.  Thomas Jefferson and Benjamin Franklin were addicted to both reading and their libraries. However, [...]

Multiple Channels of Marketing for Success – Changing The Channel

Multiple Channels of Marketing for Success – Changing The Channel

By Dave Frees | View Comments | 12 views

When it comes to marketing success, “…if you’re only using one channel, you’re likely leaving millions of dollars on the table and in danger of losing the customer’s that you already have.” That is the basic premise and [...]

What Makes A Buyer Buy? – Science and Marketing

What Makes A Buyer Buy? – Science and Marketing

By Dave Frees | View Comments | 37 views

For years, master advertisers, manipulators, and persuaders have told us why they “thought” that they were successful. Starting with Cialdini’s book Influence we got to peak behind the curtain and see what science could tell us about how persuasion [...]

An Awesome Business Research Tool

An Awesome Business Research Tool

By Dave Frees | View Comments | 16 views

No matter what business you’re in, you should be speaking, writing, and otherwise working to make yourself the “go to” person in your organization or for your customers and clients.  When you become a true problem solver you become [...]